Importance of Translation for E-commerce Websites

The way of doing business has changed drastically. It is rather easy to develop a customer base in today’s Internet era than it was 20 years ago. E-commerce is the new way of the world. A company in India can have consumers from all over the world, can sell their products to people from different regions of different countries.

According to statistics by Internet Retailer on e commerce sales growth from 2012 to 2017, the sales has increased from 230.56bh in 2012 to $453.46bh in 2017.

It is clear from the stats that E-commerce has brought in new consumers. Its growth
has led to the growth of many companies. It has created the perfect platform for
global recognition.

It would be naive to ignore the fact that to take advantage of this e-commerce growth, one must put themselves in the shoes of a potential customer and understand their needs.

Language is one aspect that businesses have to work on in order to attract a wide range of online audience. Not everyone can understand English, so in order to gain more consumers, it is extremely essential to TRANSLATE.

👉 If you are confused between Translation and Localization read this blog 

In 2017, the frequency of online shopping has increased about eleven times for most age groups.

Translation plays a vital role in the growth of any business. When people come across sites that are in their native language, they are more likely to be interested in staying on the site, buying from the site, and visiting it again. In case of a site that is only available in English, then the chances of a non-English speaking viewer leaving the site is extremely high.

In fact, a survey conducted on people from different countries asking them how strongly they agree or disagree on the fact that they would buy products when the information is in their own language – 55% of consumers prefer buying from places where information is in their own language.

Some global businesses are unaware of the importance of translating their e-commerce website. Business communication with multiple countries demands expertise and accuracy. You need professional language translation solutions for various reasons, whether public or private sector or on any scale of business. Let’s take a look at some key points why website translation service is essential for every global business:  

• Improves search engine visibility
• Reduce bounce rate
• Increase conversion rate
• Improve your brand image
• Increase international competitiveness
• Improve customer experience 

The brand potential of a company is evaluated based on content so it is essential to have language-friendly content to engage your clients on your website. With professional language translation services, you can translate your content into any language to communicate with your customers more effectively. It will also reduce bounce rate and boost your brand’s reputation among competitors worldwide. 

If you are on the lookout for the best translation agency, how can you find the best one that gives you the right output? If you are confused, read this guide: Click here 

ActiveLoc specializes in localization services. We have professional translators in our team who are well versed in native languages and have the knowledge of the industry. We keep in mind the culture of the audience, and optimize and localize the content accordingly. We provide hassle-free, affordable and fast service which is also high in quality.